The past couple of years have been all about the social space. It's been dominating; Internet start-ups, business structures, marketing strategies, lives. It changed the way we communicate, we do business, how we interact, consume in general. It's taking up a great deal of the time spent on the Internet — no matter which hub we use.

Everything is delivered to us in bite size chunks. We're more connected with the world than ever before: What companies do, who they hire, who they let go, what our friend do, where they are, photographic evidence of what they do, news around the world in real time, everything. And increasingly follow these information using mobile gadgets. Thank to smartphones we are — at an elevated rate — taking the social experience with us. Everywhere we go.

So no wonder we focused on what social media and applications can do for them when they're on the go. But apps and mobile phones are becoming notable at home as well. When we could actually use our much faster machines, enjoy bigger screens, we don't. For instance things that happen on television are increasingly talked about on Twitter. Live events, like sports or from the entertainment industry are preferably tweeted about using the mobile phone: the smartphone has become ultimate tool of communication, anywhere. The people have spoken, they made their choice.

While allowing you to share your thoughts with the world, smart phones give you more mobility and freedom, letting you tweet conveniently from the couch rather than your desk in the other room. We've got an interesting setup here: Consumers with their smartphones in front of the TV. That's multiple media channels waiting to be linked together.

Considering the potential of a consumer equipped with potentially every app/social function possible, this undoubtedly a great opportunity for businesses. With the progress of this trend it'll also help leverage transmedia marketing allowing quick interaction and direct responses. Now that the smartphone has replaced computers at home, it's exciting to see how different industries cope with this recent change in consumer behavior.